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Why Does Your Website Need SEO ? – Web design tips in Sri Lanka
SEO or Search Engine Optimization is one of the best ways in driving organic traffic to your website ( though it takes a considerable time depending on the niche competition ). SEO has great potential and when exploited it can deliver excellent results.
Every search page result is set to displaying 10 results by default (it can be changed). Most users will not go to the second page to locate their desired search. Moreover, more than half of these searchers will not go beyond the third result. With hundreds if not thousands of websites probably dealing in similar products and services where does your website stand? SEO is all about optimizing a website to boost its search results page ranking and visibility.
We offer SEO services in Sri Lanka. Our company doesn’t resort to black hat SEO techniques instead uses the best white hat techniques that top search engines such as Google, Bing and Yahoo place high on their ranking list. Keep reading to learn more about SEO and its importance to a website.
- Organic Search is Your Primary Source of Traffic –
Search engines prefer websites that come up on the search results pages through organic search. This is the traffic that results from unpaid searches and represents more than 60% of the entire traffic on the website. Visitors drawn by paid traffic do not last long. If you get a rank for your website with the help of organic and natural techniques then your position will not be easily disturbed by your competitors. People searching the internet also consider organic to be reliable and relevant.
- Local SEO Gets You Large Traffic and Increased Sales –
Small and medium-sized businesses and people with trade skills such as plumbers, electricians, beauticians, masons etc. all rely on local searches for their business. Local optimization focused on specific region, town or city helps in establishing a name of the certain business.
SEO services like our company for web designing Sri Lanka do this by optimizing the business’s website and its content. We also consider the backlinks, local listings and local citations that are related to the location and the business industry that you belong to.
Also required is local promotion by optimizing the business’s social media platforms and Google My Business listing.
- SEO Offers Long Term Benefits –
Promotion of business through ads lasts only for a fixed period for which you have paid. SEO on the other hand has long term benefits. As long as you keep the information on your website updated you keep getting returns. You are never going to run out of traffic. A business should always check to update their information on their website, social profiles and My Business Listing on Google. Along with this their content and images should also be upgraded. It takes very less effort and time to keep an eye on your website. This in turn will ensure you good traffic and business all the time.
- SEO Improves Your Rank and You Get More Business –
Search engines love an SEO rich website, especially ones that have used white hat techniques. Rich content, good keywords, optimized images and text, etc. all help in making your website perfect for the search engine crawlers or bots to crawl your website and help to be discovered by a searcher.
- SEO Offers Great User Experience –
Google knows how to evaluate a good or bad user experience, and a good user experience has become a crucial constituent in the success of a website. There is quite an apparent example that everyone can see is – Google tends to offer answers on the search results pages to the users looking for a certain answer.
The purpose of that is providing the searchers with the information they are looking for in lesser hassle-free clicks – easily and quickly. Quality SEO integrates a good user experience, using it to work in favor of the particular business.
Searchers know what they want. If they cannot find it without any issues, then the search engines are not going to give you a good rank and your website’s performance will suffer.
A website is almost sort of incomplete without SEO. Such websites will struggle to make it to the search pages and will almost get no traffic at all. Therefore let us – the best web design company in Sri Lanka, handle the SEO of your website. You will be amazed at how your traffic increases. SEO is something that takes time so you must have a little patience for it to take effect. However, the fruits of your time and patience given will be reaped for a long time.