A logo is basically a trademark to help your services/products to be identified easily in the open market where you will have your competitors too. Various types of logos are used by many businesses but now a days the trend is to use a very simple text based logos ( probably with a small icon )
Logo is based on text with variations using fonts and colours. This is one of the popular logo types in the world and brandable ! This is why world's biggest search engine and one of the biggest companies Google uses a simple text based logo ! Also Ebay, Yahoo, Aliexpress, Aliexpress, Cannon too uses simple text logos.
Logos are created with initials of words with bit of artistic look using variations in fonts and font adjustments. Mainly these are used by news related websites as most tends to have longer names. Some of the popular companies that uses lettermark logos are bbc, ibm, cnn, visa, nasa, ea and hbo.
Basically a symbol or icon is used. These are good, if you have some almost unique like product. E.g Windows, Apple, Android. Also it is good, if your business name is too long and also does not sound good with lettermark logo ( initials based logo )
As per the name you can easily get the idea that it is a text with an symbol based logo. Puma, Pizza hut, NBC and Redbull are some examples.
Well if you look closely as some of the above logos. You can see most of the famous companies uses wordmark and lettermark based logos. Reason is people can easily remember your brand when you use your name instead of symbols. Also the brandmark logo is ideal, if you have some unique symbol ( e.g Apple brand uses apple name and an apple as symbol ).
1. Keep it simple as possible and try to highlight your brand name as it would be the best way to position your services / products.
2. It is recommended to not to use more than 2-3 colours for the logo.
3. Make sure you have a vector logo as end product as raster based logo will not be suitable for larger artworks as it might get blurred when enlarged.
4. Avoid using real images as logos or part of logos as it will look very unprofessional and not suitable for marketing activities.
You can order any type of logo and then provide me the necessary details via a support ticket or an email. I will get it done for you within aprox. 2-4 days time period. ( Please note, if you need any extremely detail logo with complex design or a 3d logo. Please contact me before ordering as below packages are only for standard logo types ). Also make sure to send any ideas or guidelines ( if you have ) before commencing the project so that I could make sure I follow your logo design guidelines !