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When to Redesign Your Website ?

When it comes to Sri Lanka web design, a lot of our clients are not sure if their websites need to be redesigned or just updated in terms of content. Since dated websites can negatively impact brand reputation and may also reduce profits, it is important to know if your website needs an overhaul. Here are some factors to consider if you are wondering whether your website needs to be redesigned or not.

  1. Bounce Rates

Bounce rates are calculated by checking the number of people who visited your website and left in just a few seconds. Most analytics tools or suites like Google Analytics can help you check the bounce rate of your website. Ideally, your website should have a bounce rate of less than 30%. Some website owners go as far as 50% for acceptable bounce rate. But if it is any higher, then it means that your website has a problem.

As a leading web design agency in Sri Lanka, we try to identify the problems in a website when it comes to bounce rates. The reason for high bounce rates can be one or more of the following:

  • Old or tacky design
  • Difficult navigation
  • Use of wrong or confusing page titles
  • Content that does not engage your audience
  • Technical problems on your website where the users are being redirected to another page as soon as they open your website

If you see high bounce rates, then you must identify the problem and find a way to effectively remedy this. If it is the design, the navigation and the titles that are a problem, then a redesign can be the solution. At RG Web Design Sri Lanka, we help you reduce bounce rates by identifying the root cause and remedying the problem.

  1. Page Loading Speed

Slow loading pages can hamper your website’s performance in more ways than one. They can impact your website SEO and they can also reduce overall customer experience. As a result, your website would underperform on search engines and wouldn’t meet your marketing goals either. While a single slow page can be remedied, if most pages on your website load relatively slow, then you must consider a redesign. For Sri Lanka web design, our team has some of the most experienced web designers. 

  1. Design

Has your website lost its essence in terms of design? Some design trends phase out and others are not compatible with new technologies and devices. This is why it is important to make sure that your website is designed for optimal performance. If your website was designed a long time ago and it does not conform to new technologies or new design trends then you must consider redesigning it.

Design trends will also impact your audience. Since most businesses witness changes in their audience perspectives too, it is important that your website is designed to have a positive impact on your target audience.

Our team of freelance web designers in Sri Lanka will help you stay competitive by using the latest design trends and technologies for your website. 

  1. Mobile Friendliness

Most users use mobile phones or other touchscreens to access websites. The number of users accessing a website on the mobile continues to grow by the day. This is why your website should have a responsive design, which makes it look appealing in all types of screen sizes. If you have a website that is unresponsive, then you will lose out on a huge customer base. As one of the best web design company in Sri Lanka, all websites designed by us are responsive.

  1. Content

Users like content that adds value and that is meaningful. Your website must include relevant content that can be useful for your audience. You cannot rely on old content to work the same charm for a long time. After a certain point in time, your audience requires something fresh and new to improve their experience.

By updating the content and redesigning your website, you will be able to add that freshness to your website, which can be helpful in improving conversions or meeting your business goals. As one of the leading online marketing companies in Sri Lanka, we have high-quality content writers who can write compelling and useful content for your audience.

  1. Admin Experience

Sometimes, a redesign for your website becomes necessary when you have been facing too many problems as an admin. Dated websites may not offer a high-quality experience to the admins. Depending on the platform and CMS you have been using so far, it is possible that you may not have a good experience managing the website. This in turn can affect the quality of your website because you may not regularly update it. At RG web design Sri Lanka, we use WordPress which is the top-rated CMS for web designing Sri Lanka.