Web Design Sri Lanka – when to redesign your website
Website building takes lots of efforts, time and innovation. But, sometimes the website does not work as expected and it calls for a redesign. Redesign is not an easy task at all. However, when the website works as a barrier in your business, it definitely the time for a redesign. Now, the question is that when to consider a redesign? There are several factors that will indicate you about this change. We, at RG web design, study the website properly and suggest our customers on redesigning. If you too are looking for the best web design company in Sri Lanka, you can always contact us.
Anyways, here are the reasons to redesign your website.
Reasons to redesign your website :
The site is not delivering the expected traffic and conversion rate:
An eCommerce website is definitely employed to enhance the conversion rate along with traffic. If you have failed to witness such growth over the years, then its time to rethink. Also, in case the traffic is dropping significantly, you should definitely consider redesigning your website. The reason traffic is dropping is the customers are not finding the staff they are looking for. So, it’s better you should contact a web design company in Sri Lanka and take the needed actions.
High bounce rate:
You can always check the bounce rate in Google Analytics. Bounce rate is when the visitors visit just a single page of your website and leave the site. High bounce rate indicates poor user experience. Either the visitors are not happy with the navigating process, or else they are not happy with the content. So, you should definitely redesign your website now.
The website is not mobile responsive:
According to research, half of the website traffic is generated from mobile devices. Also, Google ranking is now dependant on the mobile responsive design of a website. So, a website must be responsive in order to have a greater ranking and higher traffic. Therefore, its time to contact the best web design Sri Lanka Company to have a redesign of your website.
It takes more than 3 seconds to load:
Every second counts for the website speed load. If it is slow by a second than your competitor’s website, you are definitely on the verge to lose visitors. So, the website speed is a great thing that should be maintained perfectly. You can run a speed tester to check the website loading speed. If it is really more than 3 seconds, you need to update the website as soon as possible. Several studies have revealed that half the visitors leave a website which does not load in 3 seconds.
Not secured with HTTPS:
In this privacy breaching days, people are highly concerned about security. They always prefer to visit a website that is secured. A secured website must have that HTTPS, which shows a padlock icon at the browser. So, you too should opt for this trick. Also, this is not just good for the visitors; rather it ensures safety to the website as well.
Navigation is such a staff that completely directs the website functionality. Easy navigation can help a lot to your business. Similarly, complex or bad navigation can do big harm. If a visitor founds the navigation process is not easy, he will immediately leave the site. As a result, it affects the bounce rate, conversion rate and traffic. The visitors should be able to find everything in just a matter of seconds to feel good and stay on the website for quite long. We guide our customers in all these small issues very carefully.
Lacking the basic on-page SEO:
On-page SEO is a factor that plays an important role in the Google ranking. So, you should be aware of it. Anyways, if you feel that your website lacks this most important part, its time to contact a good web design company to get a redesign.
Here are some basic on-page SEO signals to check out:
- Meta description
- Internal links to other pages
- A H1 tag on every page
- The URL should be formatted with relevant keywords
- Images with file name and text attribute
So, these are the main reasons that indicate you should redesign your website for good. We offer redesigning of your website from scratch. So, if you think that your website really needs a makeover now, please feel free to contact us for the best result.